Friday, July 24, 2009

Nudge

I am currently in the process of reading Nudge by Richard Thaler and Cass Sunstein. The book is about behavioral economics and how it can be applied to the everyday lives of almost everyone. It explores the psychology of human beings and how it can be exploited to better the decisions made by them in life.
There are sentences that I have copied straight from the book since I could not have written it better. There are others that are mine.

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