Choice architect - has the responsibility for organizing the context in which people make decisions. Examples of choice architects - one who designs forms for employees to enroll in health care plans, or as a parent describing possible educational options to your son or daughter.
Rule of thumb for choice architects - Assume "everything matters".
Libertarian Paternalism - The libertarian aspect insists that people should be free to do what they like. The paternalistic aspect claims that it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, better and healtier. In the context of the book, the term Libertarian Paternalism means liberty-preserving. This means making it easy for people to go their own way and not burdening those who want to exercise their freedom.
These are explained in great detail and in an interesting way with lots of examples in the book's Introduction.
A myth busted - Those who reject the idea of paternalism often claim that human beings do a very good job of making choices or better than anyone else would do. The myth of an economic man or homo economicus does not hold true in the numerous examples around us everyday.
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